Resources

Notes from working on this coast.

Practical write-ups for small businesses on this coast: bookings, seasons, local search and AI visibility. No gated fluff — the useful part is in the post.

Get a free audit Talk to us

Vodiči na hrvatskom →

ChatGPT ads

ChatGPT ads in Croatia: what they are, what they cost, and who should run them (2026)

ChatGPT ads reached Croatia in August 2026. What they look like, who sees them, what beta pricing implied, and what a €300/month business should do now.

Na hrvatskom →

AEO

How to get your apartment recommended by ChatGPT: Zadar, Šibenik, Split, Makarska and Dubrovnik

What ChatGPT reads before it names an apartment in Zadar, Šibenik, Split, Makarska or Dubrovnik, and six steps to become one of the names. From €300/month.

Na hrvatskom →

Direct bookings

Booking.com commission vs direct bookings: the real numbers for Dalmatian apartments

What Booking.com's 15–23% commission costs a Dalmatian apartment over a 120-night season, and how many direct bookings pay back a €300/month budget.

Na hrvatskom →

Tours & boats

Google Ads for boat tours and excursions: Kornati, Krka, Blue Cave and the Elaphiti islands

Boat tour and excursion operators sell fixed seats on fixed dates. How to run Google Ads by capacity, not clicks, from Zadar to Dubrovnik. Our own numbers.

Na hrvatskom →

Seasonality

The winter marketing calendar for a seasonal business on the Dalmatian coast (October to February)

A month-by-month plan, October to February, for apartments, boat tours, rent-a-car and transfers in Dalmatia. What to do, how long it takes, what it costs.

Na hrvatskom →

Free account audit

Let's see what your account is really capable of.

A 30-minute call, a real look at your data, and a straight answer on whether we can move your numbers. Your first month runs with no contract.

Get a free audit Talk to us

Last updated: 9 September 2026